Yolanda Erburu, CRS Global Practise Lead, Bupa,
03
December
2018
|
14:01
Europe/Amsterdam

Celebrating the International Day of Persons with Disabilities

Summary

Since 1992, the UN has marked the 3 December as International Day of Persons with Disabilities to raise awareness, in the interest of communities, of empowering and integrating people with disabilities in every aspect of political, social, economic and cultural life.

As a business, we have a big role to play. From offering products and services that respond to the needs of people living with disabilities, to creating inclusive and accessible workspaces for our own employees with disabilities, to partnering with others to make a positive change in the wider community.

One example of what we are doing in this space is Sanitas Foundation’s flagship programme Inclusive Sports, through which we’re working to change lives by helping people with disabilities better integrate into society. The Foundation has promoted Inclusive Sport since 2009, setting up a dedicated centre together with the Polytechnic University of Madrid, with the aim of promoting and communicating the benefits of sport between people with and without disabilities.

This year, we organised the first World Cycling Virtual Cup for Inclusion. By using virtual technology, we generated a competition in which participants rode in four mythical cycling itineraries in four different countries. Fifty cyclists, with and without disabilities, competed to win the first Inclusive Cycling World Cup. 150 children as well as Sanitas employees, corporate customers and sports celebrities and officials accompanied us on the occasion, such as Spain’s High Sports Council, Madrid regional Government, Spain’s Olympic and Paralympic Teams.

Looking back over the last nine years, I am proud of the impact and the reach of this programme. I look forward to see what is to come next year when the Inclusive Sports Week reaches its 10th birthday.

This is only one example of inclusivity at play within Bupa, and there’s much more to do in this space. The power we have to improve the lives and wellbeing of those living with a disability is huge.

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About Yolanda Erburu

Yolanda joined Sanitas (Bupa in Spain) in 2003 as Communications director, and during these years she has also been in charge of implanting and developing the company’s Corporate Responsibility and Sustainability strategy, as well as Public Affairs and Sponsorships. She is graduated in Journalism and has a Master's degree in International Trade from the University of Navarra, Spain.