Yolanda Erburu, CRS Global Practise Lead, Bupa,

Caring for the community at Christmas and beyond


As part of the work that we do to support the communities in which we operate, we’ve hosted a number of charitable events in the lead up to Christmas. In the spirit of giving, our London office ran a Toy Drop with ELBA (East London Business Alliance), our community partner. ELBA works with local charities across the East end of London and every year, their Toy Appeal distributes toys to community organisations working with children in boroughs across London. This year, we contributed more than £1,500 worth of children’s toys, which will be delivered to children who are living below the poverty line.

We also created food collection points in a number of our offices across the UK, donating our contributions to local foodbank charities. And, last week our people joined thousands of others across the country in wearing festive jumpers to raise money for Save the Children's Christmas Jumper Day.

At Bupa, we pride ourselves on making a positive impact in societies throughout the year too. It’s an important pillar in our stand on Corporate Responsibility and Sustainability, to help others live longer, healthier, happier lives. Therefore, as the year is coming to an end, I would like to reflect and celebrate some of the recent work we have done to support our local communities.

Through our Bupa Cares community grant, Bupa UK recently helped fund two of Mind in Salford’s local community initiatives; Healthy Minds in Salford – Wellbeing Project, and Salford Befriending Project – Tackling Loneliness and Isolation. Bupa Australia has also partnered with a local wellbeing charity; The Kids Helpline @ School (KAS) Wellbeing programme. A programme delivered in primary schools around Australia by professional Kids Helpline counsellors, and covers a range of topics including bullying, mental health and safety.

We have also been teaching life-saving first aid skills to young people in our local communities. Our business LUXMED in Poland recently started hosting workshops with local schools and collaborated with the Orange Foundation to offer a first aid App to widen the education. The app has been downloaded more than 100,000 times this year.

Our work with young people has spanned across the world. For example, in Miami last month, Bupa Global Latin America donated eighty desktop computers, including keyboards, monitors and cables, to educational projects. The computers will help projects linked to the core values of Jorge Mas Canosa Middle School - Global Literacy, Leadership, Collaboration, Accountability, Character and Safety. Moses Dodo, General Manager, Bupa Global Latin America, said: “This donation reinforces the commitment of BGLA to support our communities throughout the region under our vision to become the most admired healthcare company in Latin America.”

Community spirit continues through our Healthy Cities project supported by Sanitas and Bupa Chile. The Healthy Cities’ initiative is a community with more than 40 companies which promotes healthy living habits, and the desire to create a more sustainable, healthy environment. In 2018, the Healthy Cities project was able to plant 3,200 trees through donations made by Sanitas’ hospitals.

I love hearing stories about how we’re making a positive impact throughout the year; it makes me very proud to work for Bupa. I look forward to sharing more with you throughout 2019 but, in the meantime have a fantastic Christmas and New Year.